It was being said as an excuse to drop it to three episodes - I don't think there was any twinkle LOL.
Michael Grade on Radio 2 again:
"Well it was a funny time, Crossroads was extraordinarily popular with ITV's mass audience in those days. Very successful, completely harmless - but the IBA.. ..were rather sniffy about it and in those days it was rather a predacean bunch of the great and the good. And they were rather embarrassed as they couldn't really be proud of Crossroads at dinner parties and so on.
And they didn't like the fact that ITV's top ten every week was dominated by episodes of Crossroads and they tried to either get its episodes reduced per week or get it canceled. This is the regulator, who are supposed to be looking after the interests of the public, and when they were pressed as to why they wanted it axed, the IBA Chairman said to a gathering of ITV Chiefs that 'the authority finds it distressingly popular.' What an age that was!"
I only wish that there was an IBA to be "sniffy"about ITV's programming today.We've now gone to the other extreme when popularity is all that matters and nobody seems concerned about quality.